Where Individuality Meets Covenant
Where Individuality Meets Covenant
Our company ethos
TARSUS — A Story of Transformation
Tarsus is the birthplace of Saul — a brilliant, educated, and passionate man who believed he understood purpose and truth, yet walked in spiritual darkness. On the road to Damascus, everything changed. A blinding light — the light of Jesus Christ — stopped him in his tracks. Though Saul temporarily lost his physical sight, he gained true vision for the first time.
What looked like interruption became invitation. What looked like an ending became the beginning of destiny. From that encounter, Saul became Paul — transformed, awakened, and aligned with his true assignment.
And it all began in Tarsus.
What This Means for Our Brand
TARSUS is a symbol of transformation — a reminder that where you start is not where you are destined to remain.
Just as Paul’s life was forever changed by the Light,TARSUS reflects the journey of becoming: awakened, aligned, and purpose-driven.
Our brand believes that true covenant — with God first, and then with one another — is a path of growth, unity, and revelation.
Covenant doesn’t erase identity — it illuminates it. It is two distinct flames choosing to burn in one shared light.
Our Why
In a culture that glorifies separation and self, TARSUS exists to restore the beauty of oneness, purpose, and covenant love — not sameness, but unity.
We honor both individuality and togetherness:
One covenant.
One vision.
One voice.
One shared light.
Still two souls — each seen, each valued.
The Essence of TARSUS
TARSUS is where identity meets revelation, and where individual flames become a shared fire. We celebrate the covenant journey — the transformation from I to We — without losing the God-given uniqueness of each person.
TARSUS: From identity to unity. From flame to shared light.





